Context

Young people have the power to solve the challenges we face in our world, but they are being ignored and overlooked. Restless Development works with young people so that they can lead in solving those challenges. Whether that means supporting communities to end child marriage or prevent HIV, they work with young people to change their lives and the lives of people in their communities.

They are run out of hubs in ten countries across Africa, Asia and in the UK and USA, with a wider network of partners across the world. They have been working with young people since 1985 and their work is led by thousands of young volunteers and advocates every year.

After conducting a thorough research about their old website including surveying audience managers, digital experts, donors, young volunteers a seriese of recomendations was produced on how to improve experience, engagement, and online donations drive.

Decision was taken to better utilise their branding, have bold and clear copywriting, inspire feelings of trust, hope, challenge, and intrigue by the bold use of their excellent photography.

The new clear site structure meets the needs of its visitors identified during the discovery phase of the project: mainly to improve the experience for institutional donors and HV givers.

Donating is much easier now. Previous design was putting people off donating. We improved the experience which lead to positive feedback, reduced bounce rate, and an increase in online gifts.

We designed an extensive collection of Wordpress Gutenberg blocks which helps building pages fast keeping consistency intact.

Launched April 2020

director
Ben Clowney

researcher
Seb Cumberbirch

manager
Andy Moore

designer
Sasha Lantukh

developer
Kevin Worral